This is a series of alleyways stretching from the main gate of Ewha Womans University to Sinchon Train Station. Once filled with vacant spaces due to a downturn in the fashion industry, the area was revitalized in 2017 as young entrepreneurs started opening stylish shops. The alleys are lined with take-out cafés and small eateries, while, true to its reputation as a fashion hub, unique stores selling clothing, beauty products, cosmetics, shoes, accessories, and nail services offer plenty to see and explore.