Seoul transforms into a magical winter wonderland every holiday season, offering a variety of festive experiences you simply can’t miss. There's something for everyone from the breathtaking Seoul Lantern Festival at Cheonggyecheon Stream to the charming Gwanghwamun Market’s holiday village. Add in Shinsegae’s dazzling media facade, The Hyundai Seoul’s fairytale-inspired adventure, and the enchanting Lotte World parade, and you’ve got the perfect recipe for Christmas cheer.